The Micro Story
For the inventor of the Micro scooter, Wim Ouboter, it was too far to walk to his favourite diner and not quite far enough to warrant getting on his bike or getting his car out of the garage.
"It was too far to walk, trams ran infrequently in the evenings and I couldn’t be bothered to fetch my bicycle from the cellar. I wanted something light and easy that would get me there, but wouldn’t be in the way once I arrived.”
The solution had to be lightweight and easy to ride. It had to fold up, so that it could be tucked out of the way when not being used. Out of "necessity" came a low cost vehicle which met these requirements, the very first scooter was made in 1997.
However, this “kiddy scooter” did not appeal to his friends who did not see his vision for urban mobility. The prototype ended up in the garage until it was picked up by the neighbours son. Kids we were very fond of the scooter and Wims wife could see the potential, encouraged him to put it into production.
This simple, mobile and easily foldable two wheel scooter exploded in the market in 2000. Being in worldwide press in was inevitable that the market flooded with cheap imitations of the kickboard and scooter. “We learnt that, instead of simply taking copyists, it was more important to look to the future and concentrate on the righteous further development of our products. We work passionately for our Micro brand, day after day.”
Wims concentration on quality and sustainability paid off. From the small and highly motivated team that handles deliveries, to customers and dealers in 80 countries including New Zealand.