The Micro Scooters Australia and New Zealand Story
Jeremy and Brandon have been friends since they were fifteen. They were at school together, competed at sports together, studied at university and started businesses together. Today they run Micro Scooters Australia & New Zealand.
A Lightbulb Moment
Back in 2006 Brandon was living in London with his wife Caroline and their children. For their eldest’s third birthday they bought her a Mini Micro and were immediately impressed by the quality of the scooter, and the joy with which she took to scooting. A month later they shared a clear but cold Christmas day with friends.
“Every child there, aged from 2 to 7, had a Micro scooter. After lunch all the dads – me included – took the kids out for a ride. We might have gone a kilometre or more, far further than some of the kids could have walked without having a tantrum, but on the scooters they were happy. I guess a light went on for me then.”
Every Journey Begins With A Single Step
Brandon made contact with Wim at Micro in Switzerland. Over a series of conversations a pact of mutual respect was created, and when Brandon returned to New Zealand in 2007 he came with an agreement from Micro Scooters that he and Jeremy could launch the brand into Australia and New Zealand.
As with the best successful start-up stories around, their first office was literally a garden shed.
Things Take Off
Jeremy was still working full time, but he quickly realised the fantastic potential for Micro scooters here. With two shipping containers full of scooters due to arrive, one in Australia and one in New Zealand, he hit the road with some samples and started building up a client base as quickly as he could. Soon Micro Scooters over took his day job, and he loved it.
In those first years Jeremy travelled back and forth across the Tasman dozens of times, forging strong relationships with retailers and laying the foundations for a sustainable and respected business.
.. and Go From Strength to Strength
Their head office today is still only a few kilometres away from the garden shed where it all started. But a few things have changed, there are now 8 employees, a public retail website, over 300 retailers and tens of thousands of happy customers.
As Jeremy says:
“The greatest strength of this business is the product itself. Children are the toughest and most honest customers you'll ever have – you can't tell a three year old child to enjoy themselves. Just how much kids love Micro scooters is testament to their brilliant design. The best advertising for Micro scooters is always just someone riding one – and loving it.”
Meet the Team
Jeremy has a passion for excellence that can be seen in every aspect of Micro Scooters Australia & New Zealand, from the product right through to team outings and everything in between.
A shark in the bowling alley and a runner of half marathons; Jeremy works hard and plays hard.
Favourite scooter: It's like choosing your favourite child - impossible.
"Scooters are perfect for your micro distances, the first mile/last mile."
Brandon lived in London for 15 years before bringing Micro scooters to Australia & New Zealand.
He brought his family back home for the relaxing and sporty lifestyle and proximity to all the amazing beaches and nature the country has to offer. And they're loving it.
Favourite scooter: The Luggage.
"I regularly do micro business trips and the luggage fits the essentials I need and gets me through the airport fast"
Jason, General Manager
Jason manages the team with a relaxed style. Herding cats it isn't, but we know we offer him challenges that will only help him grow.
Triathalons and surfing his sports of choice and he regularly commutes to work by bike... It's a 30km commute - so we let him leave the scooter at home for that one.
Favourite scooter: The emicro Merlin Electric Scooter
"I love the double take people do when they see me passing cyclists on my emicro one."
Natasha, Operations Manager
When in doubt, ask Natasha. Although we're sure she must get sick of being the Google of Micro HQ, she never shows it. Natasha was the very first Micro employee, and over the years she has accumulated an encyclopedic knowledge of all things Micro. When common sense is called for, she's our gal.
In her spare time you'll find Natasha hiking, paddle boarding or hanging out at the beach.
Favourite scooter: The Monster Kickboard
"I'm a skater girl from way-back, so the lean-to-steer Kickboard suits me down to the ground."
Frank, Business Development
When he's not travelling across Australia visiting Micro stockists Frank's hard out at the gym, lying on the beach or making the most of Melbourne nightlife.
Frank's right into fitness and the outdoors so working with Micro scooters suits him down to the ground. A free spirit who loves travelling (which is lucky since he's constantly on the road), Frank wants to see as much of the world as humanly possible.
Favourite Scooter: The Speed+
"The Speed+ is super easy for me to take on a plane and get around whichever city I'm in."
Hannah, Marketing Manager
After 20 years and two kids in London, Hannah came back home to give her kids an antipodean childhood, There's nothing she likes more than hanging out with her kids, scooter racing around the park. Sadly these days they beat her more than she beats them. But it's not whether you win or lose ;)
A Micro fan since way back, Hannah loves working with a brand she believes in 100%.
Fave scooter: Flex+ Matte Black
"I love the cool, industrial look of the Flex+ Matte Black - it's a super smooth ride too."
Hannah, Marketing Co-ordinator
Hannah manages Micro social media and writes awesome content for our website among many other things. She loves going on adventures and getting out of the city with friends and family, taking her camera with her wherever she goes.
Favourite scooter: Speed+ Mint
"It's so compact and easy for me to take on the train, plus I love the colour"
Rob, Customer Service
Rob's originally from the UK, but a couple of years ago he decided it was time to travel the world. He packed his bags, jumped on a plane and hasn't looked back since.
After ending up on the other side of the world, he found his calling in customer service. Helping people is what he knows and enjoys doing so if you have any issues, let him know and he'll try and resolve it.
Fave scooter: The Rocket II
"I like something different, and the Rocket II with it's fat wheels is the one for me"
Nick, Customer Service
When Nick isn't indulging his inner pop star and quietly singing along to the office radio, he's resolving issues as a part of our CS team.
He keeps an eclectic set of interests: on any other night you'll find him swing dancing, down at the local basketball hoop, or giving himself a headache over the most recent newspaper crossword.
Favourite scooter: MX core
"It feels solid, yet light enough to do whatever takes the fancy. One day I might even manage a bunny hop, who knows?"
Originally from Ireland, Tony arrived Downunder two years ago looking for a bit more excitement that what was to be had back home. He's found it here at Micro accounts, lol.
His favourite part of the job is Friday night drinks - which set him up nicely for weekends playing Gaelic Football, trail running and any other extreme physical activity he can lay his hands on.
Fave scooter: The Suspension
"The Suspension has the highest handlebar height, so it's great for tall guys like me."
Smells Like Team Spirit
We all put health and fitness pretty high on our lists as well as hanging out doing fun stuff as a team.
Our guys team took second place in a corporate challenge 5km run last year, and our women's team wasn't far behind. Frank was busy lying on a beach in Bali at the time so we've added him in to make the team complete.
It's important that we walk the walk as well as talk the talk, so our company culture (like the Micro brand) is all about quality, health and well-being, and fun... as well as a serious amount of hard work.
Micro New Zealand: Micro Mobility Ltd
Our Warehouse is located in Auckland, and is closed to the public.
Micro scooters are sold in over 80 countries worldwide including: Australia | Switzerland | UK | USA | Netherlands | Japan